L’Oréal’s hijab hair model is stepping down due to her anti-Semitic tweets in 2014.
A woman who appeared in a recent L’Oréal UK ad campaign for hair care products has stepped down after she received criticism over a series of anti-Israel tweets in 2014.
Writing on Twitter on Monday, Amena Khan, a social media activist, wrote that she regrets the tweets she posted and will be leaving the campaign because of the backlash.
— Amena (@amenaofficial) January 22, 2018
“I deeply regret the content of the tweets I made in 2014, and sincerely apologise for the upset and hurt that they have caused,” she wrote. “Championing diversity is one of my passions, I don’t discriminate against anyone. I have chosen to delete them as they do not represent the message of harmony that I stand for.”
Khan said she has chosen to step down from the L’Oréal campaign “because the current conversations surrounding it detract from the positive and inclusive sentiment that it set out to deliver.”
In response to a request for comment, L’Oreal told The Jerusalem Post that it had “recently been made aware” of Khan’s tweets. “We appreciate that Amena has since apologized for the content of these tweets and the offence they have caused,” said a representative for the company. “L’Oréal Paris is committed to tolerance and respect towards all people. We agree with her decision to step down from the campaign.”
Khan was unveiled just last week as one of the new faces in an ad campaign for hair care products, where she appeared wearing her hijab.